Thursday, 28 February 2013

Time to get your book out of your head and officially published?

Is it time for you to get your book out of your head and officially published?

If you answered "yes", then look no further.  This workshop might be just what you need. 
(Also available via correspondence, at R1 200).

See below this image for What qualifies me to guide you.

Please note: Prices subject to change, without prior notification


What qualifies me to guide you?
Apart from various training programmes, I have authored two books:

1. Success; it's your choice
This book was self-published in 2003 and approved by The Department of Education, for the school curriculum (for Life Orientation) in 2006.



2. In Mekaar Se Skoene
This is my book on Empathy.  I focus on this wonderful virtue and how it could transform various relationships.  It was published by national publishing house: Naledi (in December 2011) and has landed me a regular slot on radio (RSG), as Empathy & Relationship Expert.


And now I dream of adding Founder of a National Publishing House to my name.

Should you have any enquiries, you are welcome to contact me: info@andeline.co.za

Best wishes.

Andeline Williams-Pretorius
BA (Health Science & Social Services) Unisa
CEO, Andeline's Motivational Training
Inspirational Speaker, Trainer, Wife & Mother
Regular Empathy & Relationships Expert on Afrikaans radio station: RSG
Life Coach & Columnist to Kuier magazine
PR Consultant
Author of self-published: Success; it's your choice; and In Mekaar Se Skoene, published by Naledi.
Mobile: 072 856 0218



Sunday, 24 February 2013

Some of my pet peeves when it come to business relationships


Empathy and Respect in business, are priceless.


I love helping people when I can. The number one thing about this, that one should master, is to not expect anything in return, not even a “thank you.” This will ensure that you are not disappointed. I think that I've mastered this.

However, what I do not understand, is that some people get out there and proclaim that they've known it all along and had no guidance whatsoever. Why then ask questions on various occasions, when you knew everything all along?

I guess that nobody could get pass their conscience – hopefully.

We could all learn from one another and it is an honourable thing to give credit when it is due.

Because of various negative experiences, have made the decision to be more selective when it comes to helping people. Recently, I have done my best to assist someone by utilising my resources as PR Consultant, not expecting anything in return. Photographs were taken, but before images were uploaded on Facebook, I was neatly cropped out (cut out) of the images. I was the only person of colour in those images.  This made me wonder whether I was considered as "not good enough" to be in the images that were posted on Facebook - Ironic, especially when I was the only one who provided support.  Strange... 

I was shocked and asked this individual why I was cropped out of the images. They were immediately on the defence, saying that they are not a racist – as if I said that they were. I referred them back to my email where I asked a simple “why?”, without any accusations. Their response certainly caught me by surprise. Everything that I was still willing to do, vanished...just like that.

Yes, we still have a lot of issues around race relationships in South Africa. This is why, when I can assist people, I always look for different races, making sure that I assist a white individual, a black individual, a coloured individual, etc.


To “like” or not to “like”
If you want me to “like” your Facebook page, you have to like mine – unless you are someone whom I admire and I chose to “like” your page, because I was inspired to do so. This also means that I will “unlike” a few pages that I currently “like” and “like” a few that I do not “like” already.
Do not ask me to “like” the page of your friend whom I do not know.


My PR Services
Do not ask me for the contact details of journalists, producers, etc., unless we have some business support agreement. If we do not have such an agreement and are not going to establish such an agreement (which is mutually beneficial), you should make use of my services as PR Consultant.


Speaking for exposure
Many speakers are asked to speak at a function (for free) and in return they are promised exposure. Like many speakers, I too have done this, but I got to that stage where I am no longer desperate for someone else to give me exposure, because I know how to get exposure for myself. 

My time is just as valuable as yours and not many people are aware of the amount of time that goes into preparing one's speech. And as a speaker, you have to look great when standing in front of an audience, and that costs money.  As speakers we look at our schedules and decide (perhaps a year in advance) how many times in the following year we can afford to speak for free or at a reduced rate.  Allow me the privilege to make this decision and do not simply expect me to do so. It is disrespectful.  

Since we all want to grow our businesses, you have to consider options that will be valuable to the other party, in return for speaking at that reduced rate.  "Exposure at your function", is not good enough for me.
And most people already have specific charities that they support; I have founded one.


Promises, promises, promises
Do not make promises that you cannot keep or do not intend keeping. And just because nobody comes to you to ask you about what you have promised them, doesn't mean that they do not wonder about it.

Everybody could quote religious phrases on their Facebook page. That however, is no guarantee that they necessarily live a very religious life or that treating others in the way that they would like to be treated, is a priority to them.  Let's face it, some people do abuse religion when they think that it is convenient to do so or when they want to cover up their real motive, which is about grabbing and taking what they can.  When they are done, they chuck you aside.  

And of course, not all of these people pretend to be hugely religious - some pretend to be interested in doing respectful business, when, to them, it is only about "what's in it for me?"


About Feedback
When you give feedback, be honest or do not give feedback at all. You cannot deny it later, because you feel that the feedback given, would perhaps make you look like "less of an expert."  And worse: your integrity will be questioned.


About Endorsements and Recommendations
It is one thing to endorse someone's skill(s) and quite another to write a recommendation. I believe that in order to write a recommendation for someone, one would have to have experienced their great service in some way or another.

Over a period of about two months, I've received three requests to write a recommendation on LinkedIn.  At first I thought to simply ignore the request, because I do not know the person well enough to write a recommendation. I received the third request last week and decided to respond, saying that I only recommend those who's services I have experienced in some way and that I thought that it would be unethical of me to write one, when this was not the case.


Of course, we cannot work with- or support EVERYBODY. Let's identify those individuals who would make the best match for your business, but more importantly, let's focus on building business relationships that are mutually beneficial; relationships that are built on respect and trust. 

Do not use people, thinking that they are stupid and won't even notice.  Believe me, they always do – And they will talk about it behind your back.


IN CONCLUSION:
Every individual has the right and responsibility to step up, speak up, be assertive and not allow themselves to be used.  Exercise your right and responsibility.  It will save you from getting unnecessary business headaches.

Best wishes on your business journey.

Yours in Empathy,

Andeline Williams-Pretorius
Inspirational Speaker, Trainer, Author
Life Coach and Columnist to Kuier magazine
Empathy & Relationship Expert on RSG
info@andeline.co.za


Friday, 22 February 2013

Four keys to being a regular guest on radio, for a year and longer


Opportunity comes to those who...create them.




On 25 January 2013 I've been blessed to share my message of empathy on radio, for exactly one year.  This wonderful opportunity came about, as a result of my book on empathy, titled:In Mekaar Se Skoene. 

From the very beginning, I said to myself that I will treat the opportunity as if it is a paying job.  And I'm glad I did, because it has opened another avenue, that I have to remain tight-lipped about for a little while longer.  Even though I didn't get paid in monetary terms, the positive feedback received and the fact that I am still on air, are priceless rewards.

Like Richard Branson says: “Do good, have fun and the money will come.”

I look back at my journey; a journey that was one of growth and contribution.

BUT...

  • What did I do? 
  • How did I do it?
  • And what could I share with you, should you be interested in sharing your knowledge on a particular media platform.


1.  Commitment:
It is extremely important to make the commitment, once you have made up your mind about following a particular journey.

2.  Be available and be ready
My empathy contribution is done via telephone. 
Can you imagine how my hosts would feel if they were to call one day, and I do not answer my telephone? That would create an inconvenience, leave them feeling irritated, but it would also mean that I am unreliable.

I make sure that I am available, that I am close to my telephone when it rings, and more importantly, that I am ready to share my contribution.  My wonderful hosts do not have to call me ten minutes before the time, to tell me that they will call me within the next ten minutes. 
They know that I will be on the other side and that I will be ready.

This builds trust – something that is extremely important in business.

3.  Preparation
It is important to prepare, irrespective of how well you think you know your topic.  This shows respect for yourself and your work, for your host(s), but most importantly, for your audience.

4.  It's not about you, but about the listeners
To be a regular guest / regular expert on radio, it is important to remember that it should not be about you, but about the listener.

Ask yourself the following questions:
  • How will my message benefit the listener, (my audience)?
  • How will their lives be enriched by being exposed to my message?
  • What could I teach them?
  • What could I remind them of? or 
  • How could I make them think?

It is also important to NOT offend the listener.   Do not underestimate their intelligence.  If you have to communicate a difference of opinion, you can do so in a respectful and empathic manner.

Remember the above points and positive rewards would be inevitable.  Apart from wonderful feedback, you will gain the respect of your audience and might gain a few more clients.

All these came my way, as well as the wonderful bonus that I need to remain tight-lipped about for a little while longer.

Food For Thought
When your foundation is empathy, service, and to positively contribute, it might take a little while longer to reach your destination, but believe me: you will get there and you will get there good.   


Best wishes with your journey of building your personal brand or business by getting great publicity. Should you require my services in this regard, contact me to request a quote.

In my programme, I focus on the following:

Write your book and use it to position yourself as an expert



Be a guest on radio or television, sharing your knowledge and / or expertise


Convince a reputable publication to tell your life-or business story


    How to identify an opportunity to become a columnist

    Register your passion as an NPO 
                                          In-Law Support, NPO 070-849


In all of the above, I focus on:
  • the how-to's,
  • valuable and practical steps,
  • real examples,
  • approaching journalists, editors and/or producers,
  • Common mistakes that you should avoid.
Thank you.  I hope that you have found some value in this blog post.

And do connect with me on Linkedin: za.linkedin.com/in/andelinewilliamspretorius/

and follow me on Twitter:
https://twitter.com/andelinewp

Yours in Empathy,

Andeline Williams-Pretorius
Inspirational Speaker, Trainer, Author
Regular Empathy & Relationship Expert on RSG
Life Coach & Columnist to Kuier magazine
Email: info@andeline.co.za