Showing posts with label The art of expert positioning. Show all posts
Showing posts with label The art of expert positioning. Show all posts

Sunday, 24 March 2013

Making Expert Positioning Work



I am writing here with a heart filled with gratitude, a mind filled with many dreams and a life filled with wonderful examples that show that with hard work and commitment, everything is possible.


I guess by now most people know me as someone who does a lot of things, in spite of people telling me that I shouldn't; that I should be known for only one thing. Well, if I would do that, I would be throwing the other talents and passions that God gave me, right back in his face. I chose to develop them all, to make money using them all, to ensure that I am in an even better position to contribute to others.

In this competitive world we live in, it is in our best interest to know something about more than one thing. This is what I believe. Indeed, you cannot do it all, all of the time. This is why, when you get to a certain stage, after laying solid foundations, you should find the right people to work with you in building your dream. You'll not only create employment, but this would also allow you more free time to lay the foundation for the next initiative. This is what “speaks” to me and I intend doing it this way.

Doing more than one thing, has just secured me wonderful credits towards my Psychology qualification. Some of us are wired to do more than one thing, just like others are meant to do only one; some people are meant to be employees, while others do their best work when they are an employer.

Just last week, I read a blog post where the author addressed the same issue – how it is the no. 1. mistake to do more than one thing. Because I heard this before and strongly disagree, I proceeded to read the blog post. Everybody was “ooohing” and “aaahing” about the great blog post. I thought that it was great writing, but I told the author that I disagree with him on a few points. I used this larger than life example: Richard Branson. Look at everything that he does: Fitness centres, an airline, space craft, an NPO for entrepreneurship, music, he is an author & speaker, etc. He lays the foundation and then he employs people to work with him on building his dream further. That way, he has enough time to think up the next initiative.

Some people have an urge to give unsolicited advice, telling me that I should do only one thing. Today, I have wonderful credits, because I dared to do more, because I risked being seen as “wrong” for having more than one passion. The most important thing, is that I do not feel “wrong.” I simply feel that I'm following my passion. And I will continue to do so. More wonderful things to come my way, because I made it my business to know something about more than one thing.

Some people have one thing that they are passionate about. Others have more than one. Regardless of the category in which you fall, don't allow anybody to tell you that you are “wrong.” Be you and live your individuality. We were not meant to be the same, anyway.

And it is okay to sometimes deviate from the norm, from doing something the way it's always been done and to make a few new rules.

Wondering how you could position yourself as an expert?  Enquire about my training programmes.

And because I made it my business to know something about more than one thing, chances are that I'll be able to solve your problem.

Yours in Empathy,

Andeline Williams-Pretorius
CEO, Andeline's Motivational Training
Inspirational Speaker, Trainer, Author
Empathy & Relationship Expert on Afrikaans radio station: RSG
Life Coach & Columnist to Kuier magazine
Creator of The Empathy Campaign
Mobile: +27 72 856 0218
Http: www.andeline.co.za
You can also find me on Facebook, LinkedIn and Twitter


Thursday, 3 May 2012

GROW YOUR BUSINESS BY GETTING GREAT PUBLICITY

EXPERT POSITIONING - Grow Your Business By getting Great Publicity, now also available as one on one seminar.
Go to http://www.andeline.co.za  
See About Andeline for more information.
Thank you

 WHAT I FOCUS ON DURING THIS SEMINAR:
1. Writing your book.Self-publishing and / or getting published by a national publisher.

2. Writing a regular column for a reputable publication.
3. Writing a press release that grabs the attention of the editor.
4. Registering your passion as an NPO.
5. Have a reputable publication tell your story or feature your business.
6. Share your expertise on radio or television.
7. What you should focus on when approaching the media.
8. Words of wisdom from journalists, producers & journalists.


You also receive my comprehensive notes.
Progress & results
I managed to secure radio interviews (on SAFM) for two past delegates.  One is currently writing her book and another had an article approved for an online newsletter after I suggested some changes.


EXPERT VARIETY

From time to time, I will speak to various experts, enquiring about their journey.  I will include one or two stories in my training, to give my delegates 

more examples; examples that they'll be able to relate to.


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CONCLUSION

It doesn't matter who you are, what your story is, what line of business you are in. Expert positioning is possible.

I care about your journey. I care about inspiring you to position yourself as an expert in your respective field. For this reason, I part with valuable and implementable tips and secrets of the trade AND I include my comprehensive notes.

One of my previous delegates (Mercy Klassen) mentioned that even though she was interested in making use of my mentoring service afterwards, that she didn't have to, because my notes were comprehensive, very good and user-friendly.

Yes, I may have lost out on some money there, but her feedback is priceless.


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Feedback:Tamar Dakes from Beaming Kids
Thank you for a wonderful morning. It was a blessing sharing your space and time. Congrats on being so super good at what you do and sharing it so gracefully with the world.”



Adrienne Vickery from Milner Realty
"Dear Andeline, congrats and kudos to you - I have been to many seminars and networking events and your seminar was wonderful – so sincere and the guests were great- your talk was excellent. - thank you for a wonderful time. You inspire people to do better !!!